Measure real times
Note how long services actually take for a few weeks, then set durations from that evidence.
Include preparation
If a service needs set-up or tidying, include it in the duration or add a buffer.
Review occasionally
Durations change as you get quicker or add steps. Revisit them every few months.
Be consistent
Using the same duration for the same service keeps your calendar predictable.
A note on expectations
Scheduling software can organise information, but it cannot guarantee bookings, attendance or revenue. Clear records simply make your day easier to follow.
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